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A
PAN-EUROPEAN MARKETING
COURSE
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INTERNATIONALLY
FAMOUS TEACHERS
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The EADIM Direct and Interactive Marketing Course
The best course in Direct and Interactive Marketing
This course in direct and interactive marketing was originally aimed at the European community – but its quality attracted people from all over the world.
You receive a full year’s education kicked off by a week of live training in London by internationally recognised teachers and practitioners. This is followed by an interactive series of webinars. Upon successful completion you will:
 | Understand the principles, strategies and tactics of direct and interactive marketing
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| Know how to establish and manage a marketing budget for optimum Return on Investment
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| Know how plan, implement and evaluate successful campaigns – online and offline
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| Be able to exploit data and build profitable relationships with their customers
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| Have a broad understanding of all aspects of direct and interactive marketing in all media, for all normal types of organization in all circumstances
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What this Course confers
This course will provide you with a formal training – which demonstrates you fully understand the theory and practice of direct and interactive marketing.
It will also supply organisations with a stream of properly qualified individuals. And since better people are one of the great secrets of competitive advantage, the value of this is hard to overstate. Click here to read what some participants say about it.
Timing and requirements
To ensure the quality of education, numbers are strictly limited, and applicants must be able to speak English – and have a degree or experience in marketing (click here to read more about who should attend)
What does the course cover?
Everything from what D&DM is and how it evolved, to European legalities.
You discover all about database, research and testing, finances, customer value, the difference between online and offline, print and production, secrets of creative – right down to how to succeed in your career.
You also learn about logistics and fulfilment, selling to business, charity, financial services, mail order, publishing and the various media from direct mail to TV, e-mail, the telephone, websites, loyalty schemes and CRM.
In fact everything - down to how you write a business or marketing plan and recruit good people.
(click here to read the full syllabus)
Who will teach you?
Perhaps the most impressive galaxy of international experts any such course has ever offered.
Many leading business thinkers, teachers and practitioners contributed including Professor Srikumar Rao whose pioneering work on Creativity and Personal Mastery has been praised in The Wall Street Journal, Time, Fortune and many other publications.
Others have included Ales Lisac, leading Slovenian teacher and entrepreneur, who has worked successfully in six European countries, Steve Harrison, winner of more Cannes direct creative awards than anyone in the world and Rowan Gormley, co-founder with Sir Richard Branson of three successful Virgin companies.
Founder Drayton Bird has taught in 45 countries. Besides writyiong some of the most recognised texts on the subject, he was Vice Chairman and leading trainer for Ogilvy and Mather direct worldwide, later creating and conducting a special training course for American Express senior executives. He was named Teacher of the Year by the U.K. Institute of Direct Marketing.
(click here to read more about your teachers)
If what you have read interests you, we suggest you to keep browsing through the website and find out all the details about EADIM's Direct and Interactive Marketing Course.
If after doing so you still have questions, please contact us. We always aim to reply promptly.
Or simply book your place here.
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