Who Will Teach You?

When you look back at your days at school, college and university, you will surely recall that there were different kinds of teachers.

There was Mr. Knowledgeable who made you wonder how come a human brain can store so much.

There was the down-to-earth practical teacher who gave lots of examples you’ve never forgotten.

And maybe you remember best of all the passionate ones who inspired you with their love of their subject.

Between them they could make you believe it was all worthwhile, that you could do more than you ever imagined.

At EADIM you will find all three.

You will find the essential theory; the practical knowledge you need; the examples from real business.

And every now and then, you will find the inspiration.

Spare a little time to learn more about who will be teaching you:

Drayton Bird – Dean of the Faculty

Drayton Bird has long been one of direct marketing’s best known teachers and authorities.

The Chartered Insititute of Marketing named him, with others such as Tom Peters, Ted Levitt and Philip Kotler, one of the 50 individuals who have shaped modern marketing.

As one advertising agency head has commented, he “doesn’t just teach. He inspires you.”

He was the leading trainer for Ogilvy and Mather direct worldwide, later creating and conducting a special training course for American Express senior executives. He was named Teacher of the Year by the U.K. Institute of Direct Marketing.


Steve Harrison

The UK’s leading advertising journal, Campaign magazine, described Steve Harrison as “the greatest DM creative of this generation.”

Over the past 15 years, Steve has won more UK DMA awards than any creative director in London and more Cannes Lions Direct awards than any creative director in the world.

He has been European Creative Director at OgilvyOne and Worldwide Creative Director at Wunderman. In between he founded his own agency, Harrison Troughton Wunderman, quickly establishing it as the worldwide creative benchmark.

For over ten years he has been a lecturer at the UK Institute of Direct Marketing, which last year made him an Honorary Fellow in recognition of his contribution to the industry and commitment to training.
Rory Sutherland
Rory Sutherland, your first speaker, began work as a classics teacher. Today he is Vice Chairman of the Ogilvy Group and President of the Institute of Practitioners in Advertising.

Drayton hired him as a trainee in 1988, then switched him (against a lot of opposition) to be a junior copywriter on Microsoft’s account before the emergence of Windows.
Ales Lisac

Because Ales Lisac has lived through the political and economic changes in what was Yugoslavia he brings a unique insight into what marketing can achieve in turbulent times.

Ales is an inspiring, highly entertaining teacher, having been named “Best Slovenian Speaker of the Year” and Best Professor of the Year” twice. He is also a successful entrepreneur, publisher, telemarketer, seminar organiser, an excellent copywriter and a sought-after consultant who has worked in six European countries.

He started one of Slovenia’s first private firms, ran the first private American MBA programme in Slovenia and organises the Slovenian Direct Marketing Championship – the only one where the winner is not chosen by a jury but through testing on real cases.

He has taught more than 25000 Slovenian entrepreneurs and organized the largest marketing seminar in Slovenia ever – 4000 participants. The profit improvements he has consistently produced for clients in many fields are quite remarkable – as is his ability to explain how he does it.

He has written three books, plus hundreds of business articles and newsletters.
Marta Caricato
Marta’s background is in on-line marketing – which she knows from top to bottom. Over a period of four years she worked in every department at Coral-Eurobet, finally managing the international affiliate programme and the customer database.

She graduated as a Doctor of Philosophy at Pisa University, so we should call her Dottoressa Caricato. After declining an invitation to join the faculty she went into on-line gaming – the obvious career-path.

Besides writing copy that so far has never failed to win in tests, she does nifty layouts, works on strategy and planning, makes very good speeches and excellent Espresso.
Michael Leander Nielsen

A sales and marketing executive, Michael Leander Nielsen is a specialist in the disciplines of event driven marketing, marketing automation, customer lifecycle marketing management, CRM, Lead Relationship Management(LRM), internet marketing, acquisition and retention strategies, life cycle marketing, churn prevention and win-back marketing programs. In short specifically any marketing or sales related objective involving communication AND technology with an objective to maximize Return on Marketing Investment (ROMI).

A frequent public speaker, Michael stays abreast the newest developments through interaction with likeminded professionals and users. As a result, you get the benefit of his research, without having to do it yourself.
Surprise presenter

This year we have someone who, working from his home office of a desk and a computer, generates over $1,000,000.00 a year in affiliate commissions using Google AdWords and other paid traffic sources.

You’ve got to see it to believe it.

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